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Saved Searches or Market Reports - Which Should You Use?

Understand what automated listing alerts to set up for leads, and when.

The Real Geeks Saved Search and Market Report tools help you stay in touch with your network with property information.

These automated communications:
  • Support your lead's goals
  • Keeps leads informed and engaged through you and your brand
  • Shows you're actively helping them with their search

Use these resources to remain valuable to your lead's real estate search experience without making every interaction feel like a sales pitch.

Need to Know

  • Saved Searches help leads remain up to date with new listings and price changes where they're looking

  • Market Reports help leads follow market activity in a specific area

  • Both can be set up to automatically send new updates to leads on a regular basis

Table of Contents

Use Saved Searches

Saved Searches send automated updates about new listings and price changes that match a lead’s search criteria.

Reasons to Use Saved Searches:

  • Stay connected: Share useful information automatically between your direct follow-ups.

  • Create reasons to follow up: Ask if the search is helpful, which listings stand out, or whether the lead’s needs have changed.

  • Increase engagement: Send property information leads actually want to see. Use lead activity history and direct communication to make sure the listings are relevant

  • Support “just browsing” leads: Give them room to explore while staying available to help.

  • Build trust: Act as a helpful guide who can answer questions and improve their search.

Best practices:

  • A Saved Search should support your follow-up, not replace it. Check in regularly, ask what the lead likes, and adjust the search as their needs become clearer.

  • Create multiple focused searches for different areas or property needs. Smaller, specific searches help leads find relevant information faster than one or two broad searches.

  • Review the lead’s activity before following up. Look at which listings they viewed, favorited, or returned to. Use that activity to ask specific questions and offer useful help instead of sending a general “just checking in” message.

Create and Manage Saved Searches

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Use Market Reports

Market Reports provide market information for a specific area, including active, pending, and sold listing data. Sold data is included when it is available through the MLS.

Reasons to Use Market Reports:

  • Educate your lead: Help them understand what is happening in a specific market.

  • Turn market data into useful guidance: Each month, explain what changed and how it may affect the lead’s buying, selling, or homeownership goals.

  • Help buyers compare areas: Show the amount and types of activity happening in the communities they are considering.

  • Prepare future sellers: Help homeowners follow nearby competition and recent sales before they are ready to list.

  • Demonstrate your local expertise: Add context to the data and show leads that you understand their market.

Best Practices:

  • Choose an area connected to the lead’s goals, such as their neighborhood, a community they are considering, or an area where they own property.

  • Add your expertise to the report. Explain what changed, why it matters, and what the lead should watch next.

  • Use the monthly report to start a focused conversation. For example: “Three homes went pending in your neighborhood this month. Would you like to see how they compare with your property?”

  • Avoid sending data without context. The report shows what happened, but your guidance helps the lead understand what it means.

Create and Manage Market Reports

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Combine Both for a Stronger Automation Strategy

Saved Searches and Market Reports can work together to support different lead opportunities. One delivers targeted property updates, while the other provides the market context needed to make informed decisions.

Buyer Lead Strategy

  • Create focused Saved Searches based on the buyer’s preferred areas, price range, and property needs. Discuss the homes that may fit these preferences

  • Add Market Reports for the neighborhoods they are considering. Use it to explain inventory, recent sales, and competition in each area.

  • Review the lead’s activity and adjust their searches as their interests become clearer.

Seller Lead Strategy

  • Create a Market Report for the seller’s neighborhood so they can follow active, pending, and sold listings.

    • Use the price changes, pending and sold activity, and competing new listings to discuss buyer demand, pricing, and possible timing.

  • Create focused Saved Searches for active properties that may compete with their home.

    • If sold data is available through the MLS, create a sold Saved Search through the website to share relevant recent sales.

  • If the seller also plans to buy, create additional Saved Searches for their next home.

Best Practice

Automation delivers the information, but your guidance connects it to the lead’s goals.

Use each update as an opportunity to share your expertise and explain to the lead what changed, answer any questions, and recommend next steps.

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Frequently Asked Questions

  • Can I use both tools for the same lead?
    Yes. Use Saved Searches to send matching properties and Market Reports to explain activity in the areas they are considering.

  • What should I use for a lead who is “just browsing”?
    Ask what they are browsing for. Create a Saved Search if they have specific property interests or a Market Report if they want to follow an area. You can use both when helpful.

  • Do Market Reports always include sold listings?
    No. Sold listing data is only included when it is available through the MLS.

  • Can I create a Saved Search for sold properties?
    Yes, if sold listing data is available through your MLS. Sold Saved Searches are created through your Real Geeks website.

  • Do automated updates replace direct follow-up?
    No. Use these tools to support your follow-up. Review the information and lead activity, explain what changed, answer questions, and recommend a next step.

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