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Make Your Website Work: Get People Signed Up on Your Website

Your website is the heart of your business. Here’s how to get people visiting, engaging, and coming back for more.

Having a Real Geeks website gives you a powerful tool, but it only works when people use it.
Think of it like your office on the internet. It’s not enough to unlock the door; you have to invite people in.

This guide will help you build consistent habits that bring steady engagement and show you how small actions today create momentum for tomorrow.


Table of Contents


Your Website Isn’t an “If You Build It, They Will Come” Situation

Once your website is live, it’s natural to expect things to happen quickly. Many agents imagine that leads will start rolling in right away, but the truth is that online success builds over time. Real results come from steady, ongoing effort, not from waiting for traffic to appear on its own.

Your website is like a store. Even if it looks great and has plenty to offer, people only start to remember it when they keep seeing your brand in their inbox, on social media, or through your ads and workflows. Consistent visibility makes your brand feel familiar, so when it’s time to buy or sell, you’re the first person they think of.

website-branding-vs-nobranding

Why Consistency Matters

  • Most online leads can take 3 to 12 months (or more) before they’re ready to buy or sell.

  • A two-year review found about 5% of leads convert within 12 months and 10% within 24 months.

  • 51% of buyers found their home online, so visibility matters, but consistency wins.

These numbers aren’t limits; they’re an opportunity. Most people who sign up on your site are simply browsing, and that’s okay. The agents who see results are the ones who stay consistent. “Just looking” doesn’t mean “not interested.” It means “not yet.” Keep showing up, keep adding value, and let automation help you stay in front of them until they’re ready.

📊 Sources: Realtor.com; Real Geeks analysis; National Association of REALTORS®.

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How to Bring in New Leads

Free Ways to Spread the Word

You don’t need ads to get people on your website. You only need consistency.

  • Post on your business or personal social media pages once a week. Share links from your website, like listings, “hot” area searches, or market reports. These posts keep your brand visible to your network and make it easy for others to share your site, expanding your reach.

  • Add your website to your email signature.

  • Print it on business cards, flyers, and signs.

  • Mention it in every conversation. For example: “You can find the latest homes for sale on my website. I’ll send you the link.”

  • Post in community or neighborhood groups (if allowed). Rotate topics or areas to reach new audiences.

We’ll discuss more about these details during your 30-day strategy call to help you get more out of your investment. These habits keep your website in front of people and bring in new visitors every week.

Paid Advertisements for Faster Growth

If you want to scale up quickly, run ads that point directly to your site.

  • Use the Real Geeks Facebook Ad Tool to create Facebook ads that drive traffic to your website and attract new leads.

  • Run Google or Instagram ads to reach people searching in your market.

  • Try retargeting ads to reconnect with visitors who have already been to your website.

Even a small, steady ad budget can help your website gain traction faster.

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Use Your Network to Drive Referrals and New Leads

Your existing contacts are your best source of website activity and referrals. Upload your sphere, including friends, family, past clients, and neighbors, into your CRM and connect them to your site.

  • Set up Saved Searches or Market Reports for each contact. These send automatic updates that bring people back to your website.

  • Use workflows to automate more personal follow-up.

  • Share property links or market reports in every text or email.

Every visit from your network boosts visibility, builds trust, and opens the door to repeat and referral business.

💡 Did you know?

According to NAR, 88% of buyers say they would use or recommend their agent again. Staying visible helps make that happen.

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Make It a Routine

Getting people to visit and sign up on your website isn’t a one-time thing. It’s a steady habit that builds results over time. Every post, every automated update, and every follow-up keeps your brand in front of people so when the time is right, you’re the first agent they think of.

  • Post on your business or personal social pages each week. Share a link to a “hot” area search or an educational market report from your website.

  • Automate regular updates with saved searches and market reports.

  • Add personal check-ins for your warmest leads.

  • Track which contacts are clicking and re-engage those who are most active.

Consistency builds momentum. The more people visit your site, the more your brand and expertise stick in their mind.

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Common Mistakes to Avoid

✅ Do:

  • Stay consistent and mix automation with personal touches.

  • Include your website URL or domain in every communication.

  • Use Real Geeks tools like saved searches, market reports, and workflows to automate follow-ups.

  • Start small; consistency beats volume.

🚫 Don’t:

  • Just wait for leads to show up. You need to spread the word by sharing your website!

  • Ignore your sphere; they’re your best free audience.

  • Send generic or unrelated messages.

  • Forget to check who’s clicking and visiting.

Following these tips will help you build consistent activity, stronger engagement, and better results from your website.

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Quick Start Checklist

  1. Upload your contacts into the Lead Manager. Our support team can do this for you. Email support@realgeeks.com for help.

  2. Set up saved searches and market reports for every lead. These send update emails to your leads and take them to your website! Even if they aren't planning to buy/sell, it increases your brand's visibility online.

  3. Post at least one link from your site per week on social media. This can be a link to a property, search results of a hot market, or an educational market report to spark curiosity.

  4. Monitor who visits your website and follow up directly. Reference their recent activity (such as a property they viewed, a search they performed, or market insights relevant to their interests) to create a more personalized outreach that stands out.

You don’t have to do everything at once. Start small, stay consistent, and watch your momentum build!

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Need Help?

Need a hand getting started?
📞 Call us at 844-311-4969 (Mon–Fri, 8 AM–8 PM CST)
📧 Email support@realgeeks.com
🎓 Visit learn.realgeeks.com for free courses
💬 Join the Real Geeks Mastermind on Facebook for peer tips and best practices

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