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Make Your Website Work: How to Get People Signed Up on Your Website

Here’s how to get people visiting, engaging, and coming back to your website

No website generates leads without traffic.

Before someone can register on your website, they first need a reason to visit it.

Think of your Real Geeks website like a store. You won't get people in your store if you're not telling people about it.

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This guide covers some ways to get more people to your website, keep them engaged, and turn registrations into conversations.

Table of Contents

Online Leads are a Long-Term Game

Online leads are different from referrals and past clients. Most people registering on your website are still researching, comparing options, and deciding when they want to move.

Before you get started, it's important to set realistic expectations:

  • The average online lead conversion rate is between 0.5% and 1.2%.

    Agents who consistently follow up and provide value achieve higher conversion rates.
  • The average online lead conversion timeline start at 3 months. This means most leads will take 3 or more months of consistency.
  • 80% of online leads require more than 6 follow-up attempts before conversion.

    Most agents stop after 1 attempt.

The agents who succeed with online leads aren't necessarily the ones with the most leads. They're the ones who consistently provide value, stay visible, and follow up over time.

Everything in this guide is designed to help you do exactly that.

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Ways to Get People to Your Website

No matter which strategy you choose, the goal is the same: get people to visit your website so they can register, engage with your content, and start a conversation with you.

Free Traffic Sources

  • Build a Google Business Profile so people can find you and your website in local search results. Learn how to do this quickly and easily in our step-by-step guide.

  • Text 5-10 people from your phone each week and share a Market Report for their area.

  • Once a week, share a property search, Market Report, listing, or helpful page from your website on social media.

  • Create pages that answer common real estate questions or highlight neighborhoods, schools, restaurants, and local landmarks.

  • Add your website to your email signature, business cards, flyers, and signs.

  • Ask friends, family, past clients, and local connections to share your website with anyone who needs real estate help.

Paid Traffic Sources

  • Use the Real Geeks Facebook Ad Tool to drive traffic directly to your website.

  • Run Google Ads to attract people actively searching for real estate information.

  • Promote listings, home valuations, and property searches through Facebook and Instagram ads.

  • Sponsor local events, organizations, or community activities that promote your website.

Free traffic requires consistency and time. Paid traffic typically generates results faster, but requires a marketing budget.

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Start With the People Who Already Know You

The easiest way to get people to your website is by starting with the people who already know you.

This isn't about selling to your friends and family. It's about making sure they know three things:

  1. You're active in real estate.
  2. You have a free resource they can use to stay informed about the market.
  3. You're available if they ever have a referral.

Your website should become your real estate information hub. Whether someone is planning a move or simply keeping an eye on home values, they should be able to visit your website and learn something useful about their local market.

Action Item

Every week, choose 5-10 people from your phone and send them a Market Report for their ZIP code or city.

To create a Market Report:

  1. Go to your website.

  2. Click Market Reports.

  3. Enter the city, neighborhood, or ZIP code you want to create a report for.

  4. Click Go to Market Report.

  5. Copy the URL from the results page.

  6. Paste that link into a text message and send it to someone who lives in that area.

This gives them something useful they can use to monitor home values and market activity in their area while introducing them to your website.

The goal isn't to turn them into a lead today. It's to provide value, stay connected, and make sure people in your network know you're the person to call when a real estate conversation or referral opportunity comes up.

Simple Text Template

Hey! I wanted to let you know I have a new website so I put together a free market report for your area. It tracks local home values and market activity and will keep you up to date with what's happening. Let me know if I can adjust anything: [MARKET REPORT LINK]

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Share What You Know

Your website should be an extension of your expertise.

Think about the questions people ask you every day as a real estate professional. Those questions can become pages on your website.

Examples include:

  • Buyer and seller tips

  • Neighborhood guides

  • Market updates

  • Community highlights

  • Homes near schools, parks, restaurants, and local landmarks

People don't just search for homes. They also search for places they want to live near. Creating pages around popular local businesses, attractions, schools, parks, and neighborhoods can help more people discover your website.

When you post on social media, don't just share a link. Explain why it matters.

Instead of:

"Look at these homes for sale in Hyde Park."

Try:

"One of the questions I get most often is where buyers can find walkable neighborhoods close to downtown. I've put together a search of all active homes in Hyde Park so you can see what's currently available."

Then link to the search page on your website.

Need help creating pages like these?

Watch Bob McCranie's step-by-step video on using AI to create helpful website content that can show off your expertise, and also improve visibility in search engines and AI-powered search results.

Action Item

At least once a week, make a social media post about a page or property search from your website based on:

  • A real estate tip

  • A question a client asked

  • One of your listings

  • A local market update

Explain why it's useful, then direct people to your website to learn more.

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Keep People Coming Back

Most leads are not ready to buy or sell immediately. In fact, it can take 6 or more attempts before you finally have a conversation with a lead.

That's why Saved Searches and Market Reports are so important. While you're working to make contact, these tools keep leads engaged and give them a reason to return to your website.

Every property alert or market update is another opportunity to stay visible and provide value, even when you're not speaking to the lead directly.

Action Item

Make sure every lead in your CRM has at least one Saved Search or Market Report.

When you do connect with a lead, ask if they're receiving relevant listings and updates. Offer to adjust their Saved Search so they're seeing homes that better match what they're looking for.

This creates a more personalized experience and demonstrates that you're actively helping them, not just sending automated emails.

Online leads are a long-term investment. Most people won't be ready to move today, next week, or even next month. The goal is to consistently provide value so that when they are ready to buy or sell, you're the first person they think of.

Saved Searches and Market Reports help you stay visible. Your expertise and follow-up are what build trust over time.

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Your Follow-Up Is What Wins Business

Your website, Saved Searches, Market Reports, and content pages all help you stay visible.

But visibility alone doesn't create clients.

What separates you from Zillow, Realtor.com, and other real estate websites is your ability to provide guidance and personalized recommendations.

When you reach out to a lead, don't ask if they're ready to buy or sell.

Instead, ask if they're finding the information they're receiving helpful.

Questions like these create better conversations:

  • Are the listings you're receiving matching what you're looking for?

  • Would you like me to adjust your search criteria?

  • Are there any neighborhoods you'd like me to add?

  • Are there specific features you'd like me to focus on?

This creates a concierge-style experience where you're actively helping leads find the right information instead of waiting for them to raise their hand.

The website provides the information. Your expertise helps make it relevant.

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Your Simple Weekly Plan

  • Text 5-10 people from your network and share a Market Report.

  • Share one page, property search, or report from your website on social media.

  • Create one new page that answers a common real estate question.

  • Make sure every lead has a Saved Search or Market Report.

  • Follow up with leads and offer to adjust their searches and updates.

Small, consistent actions compound over time.

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Need Help?

Building website traffic takes time and consistency, but you don't have to do it alone.

Use these guides to help you attract more visitors, create helpful content, and stay connected with your leads:

If you need help setting up any of these tools or have questions about your website, our support team is here to help.

Contact support

Support representatives are available Monday-Friday, 8 AM-8 PM CST

Call: 844-311-4969 

Email: support@realgeeks.com

Remember: the goal isn't just to get more website visitors. It's to consistently provide value so that when someone is ready to buy, sell, or make a referral, you're the first person they think of.

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