Ask Us Anything | March 12, 2025

Session Recap

In this Ask Us Anything session, the Real Geeks team shared key platform updates, lead generation strategies, and best practices for nurturing leads. Dillon, the Director of Product, joined for the first time to provide exciting sneak peeks into upcoming features. The session covered lead conversion tactics, automation tools, and practical steps to optimize Real Geeks for business growth.

Key Topics Covered

Announcement - Real Geeks Marketing Center

The upcoming Real Geeks Marketing Center is designed to give agents a seamless, high-impact way to market their business. This all-in-one hub will provide:

• Professional-Quality Print Materials – Create custom postcards, flyers, and brochures that reflect your brand and engage potential buyers and sellers.
• Digital Signatures & Branding – Strengthen your online and offline presence with sleek, professional branding elements, including custom email signatures.
• Expanded Marketing Capabilities – Take advantage of new digital and print marketing assets that help position you as the go-to real estate expert in your market.

With full integration into Real Geeks, the Marketing Center ensures your branding is consistent across all platforms—giving you more ways to attract, engage, and convert leads.

Announcement - Google One Tap for Easier Lead Registration

Google One Tap is coming to Real Geeks, making it easier than ever for leads to register on your website. With a one-click sign-in using their Google account, visitors can instantly access listings and engage with your brand—without the friction of traditional sign-up forms.

This powerful feature has a proven track record of increasing the number of verified email addresses in CRMs, giving you more quality leads to nurture and convert. Plus, with built-in prompts encouraging leads to add their phone number, you gain more opportunities for direct engagement and follow-up.

By reducing barriers to entry, Google One Tap ensures higher registration rates, improved data accuracy, and more touchpoints with motivated buyers and sellers—all without requiring extra effort on your part.

Handling Fake Phone Numbers & Bad Contacts

The team discusses how to identify and manage invalid contact details in your CRM. Learn strategies like marking phone numbers as “bad”, which prompts leads to update their information when they revisit your site, ensuring you have the most accurate contact details.

Read more about managing bad contact information.

Tips for Maximizing Lead Follow-Up & Nurturing

The team emphasizes the importance of calling leads quickly and consistently for higher conversion rates. They also highlight how text messages, with a 98% read rate, are a powerful follow-up tool. Plus, the Real Geeks CRM Mobile App makes it easy to track conversations and call history, keeping all lead interactions in one place.

Automated Lead Engagement with Geek AI

The team discusses the benefits of using Robin, the AI-powered texting assistant, to automate lead engagement, qualify prospects, and set appointments. Robin keeps conversations active and nurtures leads until they’re ready to convert. Included in select Real Geeks packages and available as an add-on for others.

Seller Lead Strategies

The team explores how to engage seller leads who provide only an address without contact details. Strategies include leveraging the Real Geeks postcard tool, utilizing public records, door-knocking, and setting up targeted follow-up workflows to connect with potential sellers.

Important Links

🤖  Navigating AI Texting with Robin – Learn how AI can assist with lead engagement.

💬  Reactive Text Responses – Engage leads instantly with smart, pre-set text responses.

💲  Estate IQ, Property Valuation Tool – Provide sellers with accurate home value estimates to build trust.

📱Real Geeks CRM Mobile App – Manage your leads on the go with seamless call tracking, texting, and follow-ups.