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Real Geeks Facebook Ads Manager Overview

The Real Geeks Ads Manager simplifies Facebook advertising for real estate professionals, enabling users to create, manage, and optimize targeted ad campaigns directly within the platform. By seamlessly integrating with Facebook’s ad ecosystem, it provides a solution for promoting listings, generating leads, and engaging potential clients in one location.

Features like automated listing integration, pre-designed ad templates, and access to performance metrics allow realtors to quickly create impactful ads while saving time. Ideal for scaling marketing efforts and maximizing ROI, the Real Geeks Ads Manager is built to help you generate new opportunities.

Table of Contents

Facebook Tool Prerequisites

Before using the Facebook Tool, it's essential to complete several important prerequisites. These steps are crucial for establishing your Facebook business presence and ensuring smooth integration with the tool. Completing these tasks will lay a solid foundation for your Facebook advertising efforts.

  1. Create Business Account: This is the first step in setting up your Facebook advertising presence. A Business Account allows you to manage ad accounts, Pages, and people who work on them.
    • Connect Business Account to Business Page: After creating your Business Account, you need to link it to your Facebook Business Page. This connection allows you to manage and create ads for your business.
  2. Verify Domain in Facebook: Domain verification is crucial for security and establishing ownership of your website on Facebook. This step helps prevent unauthorized use of your domain in ads.
    • Link to page in Facebook: After verifying your domain, you need to link it to your Facebook Page. This association further validates your business presence on Facebook.
  3. Setup Billing in Facebook: This step is essential for running ads. You'll need to add a payment method to your ad account to fund your advertising campaigns.
  4. Add Meta Pixel to Website: The Meta Pixel is a piece of code added to your website that allows you to track visitor activity, measure ad performance, and build targeted audiences for future ads. Send this code to support@realgeeks.com for verification.

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How to Access the Tool

Go to fb.realgeeks.com. You can also access the Facebook tool through your Lead Manager by opening the Advertising menu, then select FB Ad Tool.

On your first visit, agents will need to log in to their Facebook account. Ensure you use the Facebook account that has administrative access to your Meta Business account and Facebook Business Page.

Navigation

The navigation button provides easy access to additional settings for the tool, as well as the space to manage listings to easily create ads to generate leads for these properties.

Settings

Access the tool’s settings by clicking Navigation, then select Settings | Help

This page outlines the essential requirements for utilizing the Facebook tool, including instructions on how to create a Facebook Business Page, connect your Facebook Ad Account, and set up your Meta Business Manager.

To help you navigate the ad creation process, we provide training videos that offer a comprehensive overview of using the Facebook tool effectively.

This page also provides a space to log your MLS’ Agent ID and Office ID. This will automatically populate listings from your team into the tool, making it easier to promote them on Facebook.

For help identifying your Agent or Office ID, please contact support@realgeeks.com with the MLS number of one of your listings.

Simplify the process of generating an ad for your personal or team listings by pulling your properties into the Facebook Tool. These properties will update in real time within the Facebook tool to make it easier to jump into creating an ad for your listings.

Manage Listings

After adding your Agent ID or Office ID to the tool’s Settings page, click Navigate then select Manage Listings.

Agents will see all the properties associated with your ID on this screen. Properties will be identified by their MLS Number, address, general details like beds/baths, and their listing date on the MLS.

Use the Filter By menu to navigate between a list of your personal and team listings by clicking Agent IDs or Office IDs.

To start customizing your advertisement, select either the New Carousel or New Collage options. The listing data for your property will be integrated into the ad, enabling you to tailor it to your preferences. Further information on the various ad types can be found in the Ad Templates section.

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Ad Templates

Using the right Facebook ad template can help you effectively promote your properties and services, engage potential leads, and achieve your marketing goals. Below is a breakdown of recommended ad types, along with tips on how to leverage each format for maximum impact.

Single Property Carousel - Recommended

Showcase a single property using up to five images in a dynamic carousel format. This visually engaging layout allows users to scroll through the property’s key features, creating a compelling user experience. Agents can tailor these ads to highlight specific property strengths, driving attention and increasing engagement.

Learn more about Single Property Carousel ads here.

Single Property Collage

Combine multiple images or videos into a single ad unit to create a digital collage. This interactive format enhances the visual appeal of your ad while providing a comprehensive view of the property, boosting audience engagement and generating leads.

Learn more about Single Property Collage ads here.

Single Search - Recommended

Direct traffic to a search results page on your website featuring a variety of listings. This format helps potential buyers quickly browse properties that meet their criteria, increasing engagement and boosting visibility for multiple listings.

Learn more about Single Search ads here.

Multiple Search Results Page

Promote multiple listings by displaying properties from your website’s search results in a single ad. This format enhances exposure for your listings and encourages users to explore more property options.

Learn more about Multiple Search ads here.

Area/Content Page with Search

Drive users to a specific content or area page on your website. These pages often feature curated property listings or localized information, making them a powerful tool for engaging leads and encouraging website registrations.

Learn more about Area or Content Page with Search ads here.

Single Image Link - Recommended

Highlight a custom URL using a single image. This format is perfect for promoting specific properties, services, or unique offerings in a highly personalized way.

Learn more about Single Image Link ads here.

Multiple Images Link

Showcase multiple distinct images in one ad to create a visually engaging experience. This format is ideal for agents who want to advertise a range of properties or services in a customized and appealing way.

Learn more about Multiple Images Link ads here.

Video Ad

Use video to tell a story, highlight property features, or share customer testimonials. This dynamic and interactive ad format grabs attention, encourages engagement, and showcases your expertise in a unique way.

Learn more about Video ads here.

By selecting the ad type that best suits your goals, you can create targeted, visually appealing campaigns that capture attention, drive traffic, and generate high-quality leads. Explore these options to find the format that works best for your business needs.

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Tips for Personalizing Your Facebook Ads

To maximize engagement, your ad content should provide clear context and connect with potential leads on a personal level. Engaging, personalized messaging helps leads understand the value of your offering and increases the likelihood they will interact with your ad.

Follow these steps to craft compelling Facebook ads that resonate with your target audience and support your marketing goals:

Start with a Catchy Opening

The first line of your ad should grab attention and spark curiosity. Use a bold statement or question to immediately engage your audience and encourage them to read further.

Examples:

  • “Searching for your dream home?”
  • “Is your next chapter waiting in this perfect family home?”
  • “Looking for a cozy place to call your own?”

Highlight Key Property Features

Briefly showcase the unique selling points of the property in a way that appeals to your target audience. Focus on features that align with their needs and interests.

Examples:

  • “Spacious 3-bedroom home with a modern kitchen and a large backyard, perfect for entertaining.”
  • “Luxury apartment with stunning city views and an on-site fitness center.”
  • “Charming townhouse just steps away from top-rated schools and local parks.”

Include a Strong Call to Action (CTA)

Guide leads toward their next step by using clear, actionable language. A direct CTA helps increase interaction with your ad.

Examples:

  • “Schedule your private tour today!”
  • “Click now to explore more homes in your area.”
  • “Contact us for pricing and availability!”

Use Simple, Accessible Language

Keep your ad easy to understand by avoiding technical jargon or complex industry terms. Speak in plain language that resonates with your audience. Clarity makes your ad more relatable and appealing.

Example: Instead of “amenities,” say “features like a pool, gym, or clubhouse.” 

Add a Personal Touch to Create an Emotional Connection

Help potential buyers envision their future in the property. Using relatable, sensory-driven language can evoke emotions and make your ad more memorable.

Examples:

  • “Picture yourself enjoying coffee on the sunlit patio every morning.”
  • “Imagine hosting family barbecues in your spacious backyard.”
  • “Envision unwinding in your cozy living room after a long day.”

Example Ad Content

Dreaming of Your Perfect Home? Start your journey with us today! Discover a stunning 4-bedroom house featuring a modern kitchen and a lush garden ideal for family gatherings. Explore this opportunity now! Schedule a viewing and make this your future home.


By following these strategies, you’ll create ads that not only capture attention but also build meaningful connections with potential leads. Personalization, simplicity, and a clear message are the keys to achieving better engagement and reaching your marketing objectives.

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Ad Targeting

City

Leverage the City field to target your audience by location, helping you curate targeted ads that focus on particular areas.

Following Facebook policy, the city field will target the city and an immediate 25 mile radius surrounding your target location.

The Facebook Tool cannot target specific neighborhoods or districts within larger metropolitan areas. For example: agents can only target New York City as a whole, rather than individual boroughs like Brooklyn or Manhattan. This restriction limits targeting to broader geographic areas instead of more precise locations.

Interests

When advertising on Facebook, real estate professionals must follow the platform’s Special Ad Categories rules, which are designed to comply with anti-discrimination laws like the Fair Housing Act. These rules apply to all housing-related ads and limit targeting options to ensure fair practices.

For a full list of approved interests that can be used for real estate advertising, check out this article.

Custom Audiences

A Custom Facebook Audience is a targeted group of people created from your existing customer data, such as email lists, website traffic recorded by your Facebook Pixel , personal contact lists. This allows advertisers to reach specific individuals who have already interacted with their business in some way.

After creating your custom audience in Meta’s Business Manager, you can access the custom audience using the Custom Audiences menu in the Facebook Tool.

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Facebook Lead Ads Form

Facebook Lead Ads Forms are effective tools for collecting potential customer information directly on the Facebook platform. Instead of redirecting users to your website, these forms allow for immediate data submission within the ad itself.

Lead Ads Forms typically generate more contacts compared to standard ads due to their convenience and quick completion process. While leads don't immediately visit your website, this is addressed through our integrated follow-up system.

Click here to discover how to establish the Facebook Lead Ads within the Facebook tool.

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Budgeting

Budgeting with Facebook operates on a per-day basis. Use the "Spend ___ per Day" field to establish your budget. You'll also need to determine how long the ad will run.

For agents that are new to social media marketing:

Begin with a modest budget and gradually increase it as you gain insights into your audience. Finding the optimal combination of interests and location targeting is essential for attracting attention to your ad.

 

Please Note

While the minimum daily cost is $2, experts suggest starting with at least $5 per day and running the ad for 3–4 days at a time to achieve an optimal measurement of your campaign’s success.

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Dictionary of Key Metrics for Monitoring Facebook Ad Campaigns

  • Cost Per Click (CPC): Measures how much you're paying for each ad click. A lower CPC indicates more cost-effective ad delivery.
  • Click-Through Rate (CTR): Shows the percentage of people who clicked your ad after seeing it. A higher CTR suggests your ad is relevant and engaging.
  • Cost Per Lead (CPL): For lead generation campaigns, this metric reveals how much you're spending to acquire each lead, helping assess cost-effectiveness.
  • Reach: Indicates how many unique users have seen your ad, useful for understanding your ad's exposure.
  • Engagement Rate: Measures how often people who see your ad take action (like, comment, or share). High engagement suggests your content resonates with your audience.
  • Conversion Rate: Shows the percentage of people who took the desired action (e.g., filled out a form, made a purchase) after clicking your ad.

Regularly monitoring these metrics will help you understand your ad performance and make data-driven decisions to optimize your campaigns.

Once you've fine-tuned your targeting and discovered a combination of interests that provide more efficient ad engagement, consider increasing your budget to promote your ad to more potential leads on Facebook.

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Recreating an Ad or Post

Recreating a past ad is a quick and effective way to build on previous campaign successes. To do this, simply go to the Facebook Tool admin page (https://fb.realgeeks.com/) and click the recycle button next to the ad you want to replicate.

This feature allows you to:

  • Rebuild the ad content exactly as it was.
  • Share the ad with the same audience or adjust it for a new audience.

Recreating past ads is an effective way for agents to build on successful campaigns and maximize their lead generation efforts. Ads that have performed well in the past have a proven ability to generate interest, making them valuable for attracting more potential buyers or sellers. By using the recycle feature, agents can quickly replicate these campaigns, saving time while maintaining consistent, high-performing ad content. Additionally, this feature allows for adjustments to target a new audience, expanding the reach of the original ad and increasing its potential impact.